Pigeonholed?

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Something I have been noticing lately is that YouTubers are becoming irritated about becoming pigeonholed. They create a successful channel and suddenly they have a certain label or are stuck in a certain category. It works for a while, but then they start getting bored of the content they are creating. So, what do you they do? They go and start a whole new channel. It’s not to say that this doesn’t work or has never worked, but why the fuck don’t you just keep your channel that is already successful and just create playlists?

I understand why people create a niche. It makes it easier for people to know what they are subscribing to – I get it. But most people don’t want to get stuck with that one label or only be able to create content in one small category. Content creators have more than one interest and most likely have different skillsets. We like to express ourselves in different ways. I think this idea that we need to pick one thing and stick with it and that is all we can do or have is bullshit. I love having a YouTube Channel because some days I wake up I want to create a comedy video and other days I want to create an adventure video. 

Contrary to belief, people will watch you even if your video isn’t in 4K or isn’t edited to perfection. What I notice is that people subscribe because they like the creators personality. I watch a guy on youtube who does chewing tobacco reviews. I don’t use tobacco products, but I think he is funny. Thats why i watch. That is why I’m subscribed. Sure, that type of content you are creating definitely has an impact on why people are watching, but it is not the only reason. 

Even if you have a successful channel, getting people to subscribe to your new channel can be difficult. It takes time to build. Maybe not as long as you first channel, but it will take time. In my opinion, why don’t you just keep one channel and create different playlists for different types of content you are creating. It’s easy to manage and promote one channel. I’m sure there are a few good reasons why to have more than one channel, but I think for most it would be easier to utilize what you already have established. 

I struggle with this idea. The idea that we have to pick only one thing and do that. I understand the importance of commitment, but why can’t we work on numerous things in life? Why can’t I work on comedy, music, a podcast, a book, etc? I have more than one interest, more than one passion, more than one skill… The thought of only doing one thing the rest of my life sounds incredibly boring. 

What I love about the time period we are in now is that we have the ability to build our own audience. No longer do we have to go to an audition to be on a show. We can create our own fucking show. Maybe its a podcast, maybe its a show on youtube. You have always wanted to be a writer? Start your own blog! Sure, it might not be an easy path, but you can’t at least do it. There are more possibilities now. There are fewer limitations. And perhaps instead of limiting our selves as content creators, we don’t have to subscribe to the idea of being pigeonholed and just create content that we want to create. Viewers will eventually understand that every video might not be exactly what they are looking for. No problem, they can tune in another day.
Find Your Freedom,

Andrew

2.8.19 | CA

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What picture would you paint?

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It has almost been a month and a half since we have been in New Jersey and I must say I am ready to move on. I think two weeks is my ideal time to stay in one place, but a month is the max for me. What can I say, I like to keep moving. For example, I worked a seasonal job in Colorado and it was amazing. The place and the people were great, but by the time we left, I was ready to move on. 

We have a few more things lined up here in NJ such as another Cape May visit, Stone Harbor and more yoga videos to shoot. After that we hit the road. To be honest I am excited to get out west. I have always been drawn towards it and really like the energy. I also like warm weather.

This experience has been great so far, but it is also very bizarre. I can feel everyones energy. When are you going to settle down? When are you going to get “real jobs?” When are you going to buy a house? When are you going to have children? I feel the demands and expectations for someone who is married and in their early 30’s. 

I would be deeply sad if I did not see the world. You see I’m not afraid of the world. I think it is incredible. I like the idea of exploring others cultures because I have an affinity for new experiences, but also to really see what a place is like. Sometimes I think the television paints fear over certain countries, cultures and groups of people and I just don’t buy it. 

I’m going to travel this world; one state a time, one country at a time, one continent at at time. I’m going to document it through writing, film and music. I don’t care if it takes my entire life.

Life to me is not what my parents say it is. It’s not what the church says, nor is it what my teachers have told me. It is not written in a book. My friends all over the country don’t have the answer. I hold the paint brush, I paint the pictures. This is my life. 

My words may be disappointing, but also may be inspiring. I have to ask though, do you have control of your paint brush? What colors would you paint with? What picture would you paint? What would your life look like?

Find Your Freedom,
Andrew

6.11.18 | NJ

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Who the f*ck are you?

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You think you can just get a RV and travel the United States? You really think you can make money teaching meditation? How old are you? Aren’t meditation teachers suppose to be older? Older equals wiser right? What do you really know? Your not even retired! You need to put in 30 plus years of work before you can even THINK about traveling full time in a RV. What makes YOU so special? Who the F*ck are YOU?

I feel it. Nobody has to say it. To be honest, I don’t think there is anything special about us. We just have a different perspective on life. We want to make life extraordinary. We took a look at what were were suppose to do and decided to walk in the other direction. Simple as that. 

Waiting to live life at the end of your life doesn’t seem quite right to me. Perhaps that works for others, but it doesn’t for me. I’m not interested in being a weekend warrior or a vacationer. I wanted to live life on my terms – NOW. I look at life kind of like the way a sculptor looks at a block of stone. I recognize that I have a tool to shape my life. Just because you are born in a certain town where people think and do things a certain way, doesn’t mean that you have to subscribe to it. Sure, acceptance of what you have is smart, but what about after that? The hand you were delt, is that really all that exists? Could you really take that tool and shape your life?

I’m a creator. It’s who I am and what I do. I love it. There is much more to being a creator than just artwork. What about life? What about the way you make money? What about the way you feel? What about they way you do things? What about relationships? What about your identity or the way you express yourself? How about your view on life? 

Say you start a business. You created that business. It is comprised of your energy and is a piece of you. Your business is a reflection of you. What if your life was a reflection of who you are and not a reflection of all the expectations of what you are “suppose” to do? What would your life look like then? 

Find Your Freedom,
Andrew

5.24.18 | NJ

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Rings of Creativity

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The energy rains down upon me
Channels turn to powerful golden rivers
and there is no stopping me
I’m a creator, born to create
Born to express myself
Born to inspire 
Heal myself and others will heal themselves
Climb my mountains and others will climb theirs
This purpose drives me
My survival spins with motivation 
My heart runs on passion
Creativity from other life-times gathered up
To build a remarkable life, this life…
What an exciting time, to be alive
And alive I am, no longer hovering
My rings of creativity, vibrating
Singing their tune for me
And I drink the gold, I am a machine
Creativity pours from me
I write, I write and I write
Won’t you align?
Won’t you find?
What drives you…
What inspires you…
Won’t you meet the Earth
And bring heaven with you
playing the drums in your heart
and staring out your eyes at this vicious and beautiful world
Won’t you?

-Andrew

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