Pigeonholed?

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Something I have been noticing lately is that YouTubers are becoming irritated about becoming pigeonholed. They create a successful channel and suddenly they have a certain label or are stuck in a certain category. It works for a while, but then they start getting bored of the content they are creating. So, what do you they do? They go and start a whole new channel. It’s not to say that this doesn’t work or has never worked, but why the fuck don’t you just keep your channel that is already successful and just create playlists?

I understand why people create a niche. It makes it easier for people to know what they are subscribing to – I get it. But most people don’t want to get stuck with that one label or only be able to create content in one small category. Content creators have more than one interest and most likely have different skillsets. We like to express ourselves in different ways. I think this idea that we need to pick one thing and stick with it and that is all we can do or have is bullshit. I love having a YouTube Channel because some days I wake up I want to create a comedy video and other days I want to create an adventure video. 

Contrary to belief, people will watch you even if your video isn’t in 4K or isn’t edited to perfection. What I notice is that people subscribe because they like the creators personality. I watch a guy on youtube who does chewing tobacco reviews. I don’t use tobacco products, but I think he is funny. Thats why i watch. That is why I’m subscribed. Sure, that type of content you are creating definitely has an impact on why people are watching, but it is not the only reason. 

Even if you have a successful channel, getting people to subscribe to your new channel can be difficult. It takes time to build. Maybe not as long as you first channel, but it will take time. In my opinion, why don’t you just keep one channel and create different playlists for different types of content you are creating. It’s easy to manage and promote one channel. I’m sure there are a few good reasons why to have more than one channel, but I think for most it would be easier to utilize what you already have established. 

I struggle with this idea. The idea that we have to pick only one thing and do that. I understand the importance of commitment, but why can’t we work on numerous things in life? Why can’t I work on comedy, music, a podcast, a book, etc? I have more than one interest, more than one passion, more than one skill… The thought of only doing one thing the rest of my life sounds incredibly boring. 

What I love about the time period we are in now is that we have the ability to build our own audience. No longer do we have to go to an audition to be on a show. We can create our own fucking show. Maybe its a podcast, maybe its a show on youtube. You have always wanted to be a writer? Start your own blog! Sure, it might not be an easy path, but you can’t at least do it. There are more possibilities now. There are fewer limitations. And perhaps instead of limiting our selves as content creators, we don’t have to subscribe to the idea of being pigeonholed and just create content that we want to create. Viewers will eventually understand that every video might not be exactly what they are looking for. No problem, they can tune in another day.
Find Your Freedom,

Andrew

2.8.19 | CA

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